{"product_id":"lord-shrinathji-pichwai-painting-traditional-krishna-art-on-cotton-copy","title":"Lord Shrinathji Pichwai in Yellow - Nathdwara Devotional Painting on Cotton","description":"\u003ch5\u003eProvenance\u003c\/h5\u003e\n\u003cp data-start=\"411\" data-end=\"784\"\u003eThis artwork belongs to the sacred Pichwai tradition that flourished in the temple town of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eNathdwara\u003c\/span\u003e\u003c\/span\u003e, Rajasthan, from the 17th century onward. The tradition emerged around the worship of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eShrinathji\u003c\/span\u003e\u003c\/span\u003e, a revered form of Lord Krishna whose idol was relocated to Nathdwara from Govardhan during periods of political unrest.\u003c\/p\u003e\n\u003cp data-start=\"786\" data-end=\"1190\"\u003ePichwai paintings were originally created as devotional textile backdrops hung behind the deity in temple sanctums. The word itself derives from “pichh” (behind) and “wai” (hanging), reflecting their ritual function rather than decorative purpose. These works were carefully changed to mark festivals, seasons, and ceremonial occasions, each composition aligning with the Vaishnavite devotional calendar.\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1486\"\u003eThe Nathdwara ateliers developed a distinctive visual vocabulary defined by symmetrical composition, intricate ornamentation, luminous color fields, and serene divine presence. Yellow, in particular, carries associations of auspiciousness, festivity, and divine radiance in Krishna iconography.\u003c\/p\u003e\n\u003cp data-start=\"1488\" data-end=\"1661\"\u003eHand-painted on cotton using traditional methods, this piece continues the lineage of temple-based artistry—bridging ritual devotion, craftsmanship, and cultural continuity.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eDisclaimer: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe frames shown are for display purposes only and are \u003cstrong\u003enot included\u003c\/strong\u003e with the artwork.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAs these are made-to-order designer pieces, expect minor \u003cstrong\u003ecolour variations\u003c\/strong\u003e from the displayed artwork.\u003c\/span\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dholamaru","offers":[{"title":"14 × 20 inches","offer_id":44175393161239,"sku":null,"price":12300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7711\/9511\/files\/shrinathji-pichwai-traditional-krishna-art.webp?v=1770830064","url":"https:\/\/www.brahmcollection.com\/en-in\/products\/lord-shrinathji-pichwai-painting-traditional-krishna-art-on-cotton-copy","provider":"Brahm Collection","version":"1.0","type":"link"}